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Do’s and don’ts of hyper-local mobile advertising – Mobile Marketer

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February 1, 2013

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Do’s and don’ts of hyper-local mobile advertising
Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.
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New York Times bolsters readership with BlackBerry 10 app launch
The New York Times is streamlining the reading experience with a new BlackBerry 10 application designed and formatted for the device.
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Kraft mobilizes Philadelphia products using augmented reality
Kraft Foods is driving brand engagement by enabling grocery shoppers in Britain to point their smartphones at a tub of Philadelphia Cream Cheese and unlock an augmented reality experience that includes recipes and other content.
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Vans taps SMS to bolster Valentine’s Day initiatives
Vans is centering SMS around its new program that gives consumers the option to send their friends and loved ones Valentine’s Day cards.
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Mobile advertising ignites consumer interest: Hipcricket exec
SAN FRANCISCO – A Hipcricket executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile advertising can be used to spark consumer interest and ultimately lead to engagement after the click.
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Highs and Lowe’s of the MMA Forum San Francisco
An advertising panelist from 4D complained about the lack of transparency in mobile advertising, saying that too often buying mobile ads is like buying “mystery meat.” Happily, that comment came after lunch.
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Race on for intuitive mobile travel apps
The wealth of consumer data continues to build behind the scenes in the travel industry as consumers freely share personal information via online forms, social networking, customer service interactions and other digital communications.
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