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Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
A study by The Luxury Institute finds that Burberry and Bottega Veneta excel far better than other companies at having enthusiastic brand ambassadors in their stores who are interested in helping customers.
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Image-rich, Flash-based Web sites not SEO-friendly: expert
Organic search results are the most commonly used resource to navigate to Web sites and luxury brands have a real opportunity to drive brand interactions and ecommerce sales if they handle their search engine optimization correctly.
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Conde Nast newsstand unifies print and digital to showcase multiplicity
Conde Nast International opened a newsstand in London where it will house all of its print and digital publications for the first time in the same space, creating a marketing powerhouse for its various magazines.
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Donna Karan incorporates SMS into mobile app to encourage usage
Donna Karan has integrated SMS push notifications into its mobile app to engage consumers even when they are not using the application.
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Jaeger-LeCoultre celebrates history with social media treasure hunt
Jaeger-LeCoultre is celebrating 80 years of its iconic Reverso model with a treasure hunt on Facebook, where consumers use the social media site to take a quiz for a chance to win a watch or a trip to the manufacturer’s headquarters in Vallee de Joux, Switzerland.
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Christian Louboutin, Gucci and Lamborghini – News briefs
Today in luxury marketing – Christian Louboutin named a shoe after Blake Lively; Gucci i-Gucci Grammy Awards special-edition watch; Lamborghini Aventador confirmed for Geneva?
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Congressional vote may upend Net Neutrality
When the FCC issued its Network Neutrality ruling in December, the agency declared mobile data providers exempt from that principle. But apparently this was not enough for some parties.
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