US brands, retailers send patriotic emails to show heritage, personality
U.S. fashion labels and department stores are working to become a part of consumers’ Fourth of July celebrations through email campaigns.
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Top 10 luxury brand social marketers of Q2
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
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Jimmy Choo taps Kit Harington for ad campaign to reach male consumers
Footwear maker Jimmy Choo is adding star appeal to its men’s autumn/winter 2014 collections with ads fronted by “Game of Thrones” actor Kit Harington.
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Mercedes-Benz hosts Evolution Tour to reach younger consumers
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.
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Happy 4th of July! Let freedom ring!
Luxury Daily will not publish on July 4 in observance of Independence Day.
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Domaine Chandon creates mobile ad to showcase limited-edition bottle
LVMH-owned Domaine Chandon is featuring a mobile banner advertisement on New York magazine’s The Cut to showcase its limited summer edition.
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Asprey opens doors for television crew to share craftsmanship, service
British luxury goods house Asprey is the subject of a television documentary that will air July 3 on ITV1 in its home country.
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Jaguar offers online tutorials to reassure owners
Automaker Jaguar is offering consumers how-to videos on its Web site to enhance the owner’s experience with their vehicle.
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Mandarin Oriental celebrates Hainanese Chicken Rice via social journey
Mandarin Oriental Hotel Group is inviting Facebook followers on a virtual food tour for a chance to win a culinary experience at four brand properties in Asia.
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Balenciaga, luxury fashion, BMW and wine sales – News briefs
Today in luxury marketing – Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.
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Brands must rethink their approach to CRM via mobile
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
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Story behind Champagne’s cost
Today’s bubbly is actually still rarer than most people understand and there are clear production reasons why it is still expensive.
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