Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits
Swiss watchmaker Jaeger-LeCoultre is partnering with the Ovarian Cancer National Alliance on a campaign to boost awareness for the disease.
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Jimmy Choo turns footwear into fare with branded tea
British footwear and accessories label Jimmy Choo is joining up with the Berkeley Hotel in London for the first time on a branded Pret-a-Portea dining experience.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.
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Superyacht Life launches print publication to bring trademark lifestyle to readers
Web site The Superyacht Life is launching the first issue of its lifestyle publication, 71% magazine.
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Mobile experiences must be fundamentally different
PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences.
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Chanel, Ralph Lauren aim for new season purchases in September Tatler
Apparel marketers turned to Condé Nast Tatler’s September issue to draw attention to their latest collections in an issue that promises “fashion that won’t make you look like a twit.”
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Dolce & Gabbana reaches consumers through ad on Vogue Web site
Italian fashion label Dolce & Gabbana is advertising its Light Blue scent on Vogue’s Web site, in both the mobile and the desktop versions.
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Ralph Lauren, Apple, Harrods and Russia – News briefs
Today in luxury marketing – Ralph Lauren is pushing higher into luxury with new stores, accessories; Will Apple’s “iWatch” rattle luxury watchmakers?; Silver linings; Putin’s Ukraine gamble hastens exodus of Russian money and talent.
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New rules of customer engagement
Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience.
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