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Dolce & Gabbana tries Kylie Minogue for size
Italian fashion house Dolce & Gabbana has partnered with Kylie Minogue’s latest nationwide tour and is using the singer to push the brand via a mobile application.
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Ralph Lauren tags Parkinson’s foundation with merchandise sell
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
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Fairmont taps Royal Wedding sentiment for more business
The Fairmont Empress in Victoria, British Columbia, and The Fairmont hotel in Vancouver are giving guests Royal Wedding-inspired events and offerings throughout April.
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Ecommerce up 16pc year-over-year: SpendingPulse
MasterCard Advisors SpendingPulse reported a 16.1 percent increase in ecommerce in March 2011, explaining that high fuel prices could be the reason why luxury buyers are more inclined to buy online.
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Trump, Fontainebleau woo moms with spa offers
With Mother’s Day around the corner on May 8, luxury hotels are taking advantage of the marketing potential within the holiday to promote their spa packages.
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Burberry, Prada, Lexus and social media – News briefs
Today in luxury marketing – Burberry, Prada open flagship store in luxury retail boom; Lexus concept suggests bolder styling is coming; Wealthy turn to social media for investment help.
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What rock ’n’ roll can teach us about mobile and social marketing
I was watching the Grammys a couple of months ago, and as I sat through the usual clumsy award show mash-up of acts, I realized that the more important event took place earlier that day.
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