50pc of fashion and luxury brands don’t feel they have access to best talent: BCG
Luxury brands struggle to find and recruit the top talent for positions across their companies, according to a new study from Boston Consulting Group.
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Fortnum & Mason points to heritage with new domain name
British department store Fortnum & Mason is one of the first registrants of a .london domain name.
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Lancôme boosts consumer loyalty through rewards point system
Beauty marketer Lancôme introduced a multichannel loyalty program that encourages social engagement and purchases for rewards points.
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TimeCrafters aims to expose haute horologie to general public
Audemars Piguet, Hublot and Richard Mille are among the fine watchmakers coming together for the TimeCrafters 2014 watch exhibition May 16-18 to unveil timepieces that debuted at Baselworld and SIHH to a United States audience.
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Millennials value heritage more than Gen X’ers: study
A new report by the Luxury Institute found that millennials scrutinize investment value and heritage of purchases more than Generation X’ers and Baby Boomers.
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BMW spurs i3 test-drives via interactive microsite
German automaker BMW is looking to boost test-drive registrations with an interactive video campaign that shows ordinary people in various countries driving the i3 for the first time.
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Cartier explores Amulette de Cartier collection with dedicated Tumblr
French jeweler Cartier expanded its social media presence with the introduction of a collection-specific Tumblr account.
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Maserati traverses US in Quattroporte series
Italian automaker Maserati is meditating on its Quattroporte model with an extensive coast-to-coast video series.
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Dolce & Gabbana expands television commercial with The Cut mobile ad
Italian fashion label Dolce & Gabbana is providing a second screen experience for consumers through a mobile advertisement for its Dolce fragrance on New York magazine’s The Cut blog.
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Givenchy, Indian gold jewelers, Mercedes and Lexus – New briefs
Today in luxury marketing – Givenchy opened boutique at Wynn Las Vegas, plans to open more US stores in 2014; Jewelers in India betting on festival rush to boost sales; Mercedes workers stage rally to protest at dealership review; Lexus weighs the best way to add 7-seat crossover.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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