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Does Windows 8 have a leg-up on app discoverability? – Mobile Marketer

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November 12, 2012

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Does Windows 8 have a leg-up on app discoverability?
Microsoft has ambitious goals for its Windows 8 operating system, including making it one of the big players in the mobile space, and the company is taking big strides to achieve that with a recent overhaul of its app store, which intends to improve application discoverability.
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Push messaging doubles app retention rates compared to opt-out users: report
When used correctly, push notifications can help mobile application developers double their four-month user retention rates, while significantly driving engagement, according to a new report from Urban Airship and Wave Collapse.
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Mobile sales to reach 20pc of online this year: IBM
Consumers shopping on smartphones and tablets will make this a record-breaking year for mobile, according to a senior executive at software, services and mainframe giant IBM Corp.
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Ad:tech attendees embrace mobile and new emerging technologies despite Superstorm Sandy
NEW YORK – Superstorm Sandy did not stop brands such as Pepsi, MasterCard and Jaguar Land Rover from attending last week’s ad:tech 2012 conference and discussing the critical role that mobile continues to play in their marketing efforts.
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4Info, Truste team up to protect mobile consumer privacy
4Info and Truste have partnered together to protect consumer privacy when delivering mobile ads.
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