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Does the Tiffany ad campaign on the New York Times app need polishing? – Luxury Daily

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October 20, 2011

Does the Tiffany ad campaign on the New York Times app need polishing?
Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
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Are direct-owned branded luxury shops crowding out department stores?
Luxury distribution has undergone a significant shift in that direct-owned stores have outshined department stores by more than 50 percent in year-over-year growth, leading experts to wonder whether or not premium brands would actually do better on their own.
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Bloomingdale’s uses multichannel touch points to raise Breast Cancer Awareness
Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.
Please click here to read the entire story from Luxury Daily

John Hardy backs design contest benefitting art students
Balinese jeweler John Hardy raised $1,700 for the Take Home a Nude Art auction with a signature cuff partially designed by former contest winner Taehun Lee, who is currently studying with the creative director at the brand’s Bali compound.
Please click here to read the entire story from Luxury Daily

L’Occitane tops $28M Club Med renovation with first branded US spa
French skincare brand L’Occitane will open its first branded U.S. spa location at the Club Med resort in Florida later this year, increasing brand awareness and pursuing new consumers.
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Louboutin, BMW, Gaultier and Dior – News briefs
Today in luxury marketing – Christian Louboutin appealing trademark decision; BMW expects to keep U.S. luxury sales lead going into 2012; Gaultier Champagne for Halloween.
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Tackling the complexities of mobile devices for marketing effectiveness
With the onslaught of numerous mobile devices and platforms, advertisers are tasked with creating content that will reach their target audiences, wherever they are and on whichever device they prefer. Please click here to read the entire story from Luxury Daily

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