Do security fears hinder mcommerce for luxury consumers? – Luxury Daily
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Hermes, Brioni and Versace rank highest in reputation and prestige: Luxury Institute
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other retailers.
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What’s missing from The Brown’s Hotel’s marketing strategy?
Sir Rocco Forte’s Brown’s Hotel in London is giving guests treatment fit for princes and princesses by introducing a Royal Wedding-themed package, but its lack of well-rounded marketing could make gaining awareness difficult.
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Saks, Marc Jacobs partner for curated content outreach
Department store chain Saks Fifth Avenue is using Facebook to hook three upscale women to model in a Marc Jacobs-inspired photo shoot to post on its Saks POV blog.
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Louis Vuitton expands reach of collection with mobile-optimized fashion show
French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad.
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Do security fears hinder mcommerce for luxury consumers?
There is a high level of interest for luxury consumers making purchases via their mobile devices, but the security concern remains a large barrier.
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Jimmy Choo, Starwood and affluent Facebook users – News briefs
Today in luxury marketing – Jimmy Choo plans buying back into luxury footwear brand; Starwood to unveil top luxury brand in capital; How to target affluent Facebook users.
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What makes a mobile display ad effective?
Spending on mobile display advertising nationwide is expected to reach $1.2 billion by the year 2015, according to ABI Research. This is triple the $313 million that is currently spent.
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