Louis Vuitton showcases lesser-known product category in video series
French fashion house Louis Vuitton is pushing its history of producing table games with a new video installment.
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Tiffany flaunts “The Great Gatsby” collaboration with Roaring ‘20s-inspired windows
Jeweler Tiffany & Co. transformed its New York flagship store to show off its collaboration with the 2013 film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Do mobile campaigns belong in fashion marketers’ windows?
Luxury brands and retailers can engage passersby with mobile touch points on their window displays as long as the effort reflects the entire brand experience.
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Clive Christian, Chopard target Bentley owners in automaker’s spring magazine
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
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Ritz-Carlton Palm Beach entices families with summer getaways
Ritz-Carlton Palm Beach is enticing affluent families with summer camp-themed getaways called “Camp Loggerhead” that combine luxury travel with childhood traditions.
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Cartier, Rolex target affluent women in Architectural Digest
Cartier, Rolex, David Yurman and other luxury advertisers are aiming at the affluent female readers of Architectural Digest.
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Burberry, Versace, Christian Lacroix and luxury real estate – News briefs
Today in luxury marketing – Burberry taps China to beat luxury fears; Versace eyeing second location in Milan; Lacroix to create special collection for Schiaparelli; Reubens win approval for mansion near London’s Ritz Hotel.
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Merits of the rewards-based advertising model
Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
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