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Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
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Michael Kors enables in-video commerce to drive holiday sales
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.
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Online ad industry records most lucrative quarter ever
The online advertising industry is poised to record its best year ever after a historic third quarter in which it grossed $6.4 billion, according to the Interactive Advertising Bureau.
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Audi eyes luxury auto sector dominance with 2011 slate
German automaker Audi is revealing a slate of new vehicles at the Los Angeles Auto Show this week with hopes of springboarding to the top of the U.S. luxury car market.
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BMW, Balenciaga, sustainable luxury and China – News briefs
Today in luxury marketing -BMW Chief says big-engine demand to rise as chinese buyers seek more power; Balenciaga exhibit opens in New York; Sustainable luxury: new opportunities for growth.
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How mobile empowers traditional business models
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
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