Should luxury retailers have an in-store concierge?
In major metropolises, tourists are likely looking for the newest restaurants, hotels, theater and nightlife to entertain themselves during their stay. Although this task usually falls into the laps of hotel concierges, luxury retailers may have a role to play, if leveraged correctly.
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Harrods goes all-digital for fragrance push
London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.
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Do’s and don’ts of mobile banner ads for luxury brands
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
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Can luxury brands benefit more from TV commercials or product placement?
While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.
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Giorgio Armani builds social affinity via second Tweet Talks
Giorgio Armani is looking to bolster its social media affinity through its second Tweet Talks, a discussion surrounding sports and fashion that will be hosted through Twitter.
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St. Regis intermingles food, spa services in wellness package
Starwood Hotels & Resorts’ St. Regis Aspen Resort updated its spa menu to coincide with the opening of its on-property restaurant in partnership with American Express Publishing’s Food & Wine and is now offering beauty- and food-pairing services.
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BMW, Chinese ecommerce, Selfridges and Karl Lagerfeld – News briefs
Today in luxury marketing: BMWs by the day: A luxury feast in bite-sized portions; Why are luxury goods not selling online in China?; Selfridges fetes Karl Lagerfeld; Little Miss Stella gets her own clothing line.
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Retailer commitment key for mobile payments
Some have postulated that mobile will mean the demise of plastic payment cards and the crushing, final blow to cash. Are they right?
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