Louis Vuitton, Hermès and Chanel only houses to record growth: report
France’s Louis Vuitton is ranked as the world’s most valuable luxury brand for the eleventh year running, according to the 2016 “BrandZ Top 10 Luxury Brands” report.
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Discipline and digital drive growth as consumers begin dictating relationships: Deloitte
The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.
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Boucheron prompts impromptu displays of affection via Parisian love story
French jeweler Boucheron is spinning the tale of a romantic rendezvous to spotlight its Quatre collection.
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Trump Hotels announced new brand in response to tech-driven economy
Trump Hotels is adapting to the sharing economy and recuperating youth support with a new brand concept.
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Social media users cannot get enough of empowerment ads
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
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Architectural Digest’s June ad pages up 8.5pc for year to date
Condé Nast shelter publication Architectural Digest saw an advertising increase of 9.6 percent for its inaugural “Great Design” issue compared to the year-ago June edition.
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Lexus, Galeries Lafayette, Bottega Veneta and Luisa Via Roma – Live news
Luxury Daily’s live news from June 8 – Lexus navigation system malfunction fuels driver complaints; Galeries Lafayette adds fashion editor for stylistic consistency; Bottega Veneta fetes milestone year in artistic Beijing exhibit; Luisa Via Roma embraces Syrian refugees with conceptual installation.
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Travel, British luxury, conglomerates and China – News briefs
Today in luxury marketing – The latest travel luxury: Not going; The great British luxury paradox; Can the US build its own LVMH?; The rise of China’s shopping villages.
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Mobile technology and the 2016 US presidential election
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.
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