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Dior taps social media to promote lipstick-centric app – Luxury Daily

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March 4, 2011

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Will print make comeback as marketers struggle with Internet clutter?
Many luxury brands turned to online for more targeted marketing in the last few years. But with the volume of advertisers on the Internet growing exponentially, some are turning their attention back to print.
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Neiman Marcus sales show revival of luxury market
Neiman Marcus Group reported a 12.9 percent increase in year-over-year sales, indicating a significant boost in the overall luxury market.
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Mercedes-Benz rejuvenates promotional outreach via branded blog
Mercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.
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Ralph Lauren showcases children’s collection with multichannel push
Ralph Lauren is featuring its spring 2011 children’s collection with a storybook that showcases the brand’s digital, print and cause-related sides.
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Dior taps social media to promote lipstick-centric app
Christian Dior released a new application that allows users to share the Dior Addict lipstick line through social functionality.
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Carolina Herrera, Dolce and Gabbana and Tiffany & Co. – News briefs
Today in luxury marketing – CH Carolina Herrera sets up shop in Paris; Dolce and Gabbana mulling D&G options; Tiffany & Co. appoints new executive vice president; John Galliano apologizes, to face trial in Paris.
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Five steps to a strong mobile coupon program
A little upfront work is needed to build a strong mobile couponing ecosystem. It is not just about slapping a bar code on a text message, as many people think.
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