Prada refreshes spring campaign with 5 separate identities
Italian fashion house Prada is reformulating the traditional seasonal advertising campaign with a multifaceted story that shows off its spring/summer collection as varying identities.
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Registration closing soon: Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Dior exemplifies how diverse social media accounts can benefit
French atelier Christian Dior is one of many luxury brands that are catering to niche audiences with separate social accounts for various departments, such as Dior’s new Instagram dedicated to menswear.
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United flies into Saks for elevated takeover
Department store chain Saks Fifth Avenue is soaring on street level with a United Airlines-themed window takeover that recreates the feeling of flying for passersby.
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Sephora innovates business practices with mobile buying platform
LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.
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Local demand helped fuel record growth in Toronto luxury real estate
The Greater Toronto Area saw the sharpest growth in luxury real estate among the major metropolitan Canadian market in 2016, with sales of homes at $1 million or more rising 77 percent.
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Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Balmain, Barneys, Ralph Lauren and Bentley – Live news
Luxury Daily’s live news from Jan. 11 – Balmain’s army marches to the beat in spring campaign; Barneys celebrates fearless fashions with imported windows; Ralph Lauren brews up cocktails, coffee in London club; Bentley CEO: Technology in isolation is not luxury.
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Handbags, fashion magazines, LVMH and automakers – News briefs
Today in luxury marketing – Michael Kors, Prada skimp on new handbag designs; Fashion magazines grapple with how to cover pre-fall collections; An inside view of how LVMH makes luxury more sustainable; For luxury car makers, North American International Auto Show losing some luster.
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6 trends from CES 2017 for marketers
The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.
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