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Dior employs skate culture for a more contemporary menswear image – Luxury Daily

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September 9, 2016

dior
Marketing, not quality, new revenue driver for disrupted interior design biz
Too many to-the-trade designer brands have not invested in consumer-focused branding, and so have become increasingly commoditized as better-marketed brands capture market share. This is in spite of the fact that the to-the-trade brands offer better quality, superior style, longer life and performance.
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Luxury brands and retailers must get discounts and promotions right
The discount culture is a trend that luxury brands can no longer afford to ignore.
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Dior employs skate culture for a more contemporary menswear image
French couture house Christian Dior sets the skyline of Venice Beach as the backdrop in its latest video for its menswear, giving it a stronger attitude.
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London real estate market still strong despite Brexit
Hope is on the horizon for London’s real estate market following Brexit, with a 22.1 percent rise in the number of new prospective buyers, according to real estate consultancy Knight Frank.
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Celebrity spokesperson campaigns persevere for Vogue’s September issue
Fendi and Estée Lauder are supporting the Kendall Jenner theme of this year’s September issue of Condé Nast’s Vogue, featuring the spokesmodel in two contrasting ad campaigns running within the magazine.
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Digital advertising spend to reach $168B in 2017: Carat
Digital media is expected to account for 27 percent of total advertising spend in 2016, according to new projections from global media network Carat.
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IPhone 7 beefs up, meaning even more time spent consuming content
While the new iPhone 7 will come with significantly more storage for users and two high-powered cameras – two features likely to ensure owners spend even more on their devices – overall, the debut of Apple’s newest smartphone failed to drum up the level of excitement of previous releases.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Call for nominations: Luxury Women to Watch 2017
While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.
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Ferragamo, Jaguar, Mr Porter and Wheels Up – Live news
Luxury Daily’s live news from Sept. 8 – Ferragamo names Paul Andrew design director of women’s footwear; Jaguar highlights past, present and future in London display; Mr Porter marks Prada’s ecommerce launch with dedicated content; Wheels Up shuttle connects college football fans with the action.
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Savile Row, Elie Saab, Apple and Yoox – News briefs
Today in luxury marketing – Savile Row’s next generation; Elie Saab ignites retail expansion with London flagship; Death of Apple’s $17K gold watch leaves Swiss rivals smiling; Why Yoox is overhauling its Web site.
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