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Digital, tech brands more buzzworthy than traditional marketers: report – Mobile Marketer

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February 25, 2015

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Digital, tech brands more buzzworthy than traditional marketers: report
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
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Black Opal joins empowering marketing trend with social media campaign
Black Opal, a skincare and makeup brand designed for women of color, is following Dove and many other beauty brands with the launch of its “I Define My Beauty” social media campaign by using a hashtag to combat stereotypes.
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Viggle engagement increased during Oscars while viewership declined
While television viewership and the volume of related tweets declined during Sunday’s Academy Awards broadcast, second-screen application Viggle recorded increased engagement across a variety of metrics.
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DAA app, Web page eases control of mobile ad views
The Digital Advertising Alliance today launched a Web page for mobile connected devices that offers consumers more choice in controlling the interest-based ads they see in the mobile environment, with a mobile application that offers the same controls as the Web page being made available in coming days.
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