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Digital channels influenced $1.5T in-store sales in 2014: report – Luxury Daily

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March 30, 2015

Michael Kors uses Snapchat

Michael Kors uses Snapchat

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Digital channels influenced $1.5T in-store sales in 2014: report
More than 70 percent of consumers expect brand digital channels to have knowledge of in-store product availability, according to a new report by L2.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Brands must accommodate drastic shifts in retail landscape
NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.
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High-tech meets high-touch for service-centric startups
NEW YORK – As technology emerges to help facilitate services, the human touch is still key, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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Chloé discusses couture language with focus on “flou”
French women’s apparel label Chloé speaks about the concept of flou in its garments with several social videos and a microsite dedicated to the beauty and magic of flou.
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Uncompromising values necessary to attract big fans: Caudalie exec
NEW YORK – French skincare maker Caudalie went from the vision of two cofounders to the number one anti-aging cosmetic brand in France in just 20 years due to an uncompromising attitude toward product development, according to an executive from the brand at the Columbia Business School Retail & Luxury Goods Conference March 27.
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Consumer services are an essential element for luxury brands
NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.
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Elie Saab slowly releases series for limited-edition scent
Lebanese couture house Elie Saab is releasing episodes that showcase its Le Parfum Resort Collection through different destinations in the French Riviera.
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Top 5 brand moment from last week
Brands are looking to personally connect with consumers through campaigns that focus on charitable actions, pets and personal wellness.
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Cartier, Missoni Home, Ruinart and Balenciaga – Live news
Luxury Daily’s live news from March 27 – Cartier brings “world of luxury, elegance” to Miami Design District; Missoni Home sets up “home” with Bergdorf Goodman shop; Ruinart captures Champagne making process in sculpture collaboration; Balenciaga releases fragrance update quickly after initial launch.
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Travel retail, textiles, watchmakers and Aston Martin – News briefs
Today in luxury marketing – Travel retail conference hails “China century”; How textiles drive fashion; Some luxury watchmakers are actually cheering on the Apple Watch; Aston Martin says Fisker ‘Thunderbolt’ is unauthorized copy.
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The urgency of mobile search engine optimization
The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
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