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Different sectors must approach branding, ecommerce differently – Luxury Daily

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October 30, 2015

Vertu Aster

Vertu Aster

Luxury exceeds $1T mark due to art, auto and travel sectors: Bain
Through growth in some major markets and contraction in others, global luxury goods surpassed $1 trillion in retail sales value for 2015, according to a new report by Bain & Co.
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Balmain walks to futuristic beat for H&M collection film
French fashion house Balmain has staged a subway dance battle to prepare for the Nov. 5 launch of its highly anticipated collection with mass retailer H&M.
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“Hackers” poised to disrupt luxury industry
LONDON – The luxury industry is in for some big changes as more players from the technology sector enter the space, according to the CEO of Dymant at Luxury Interactive Europe 2015 on Oct. 28.
Click here to read the entire article on Luxury Daily

Different sectors must approach branding, ecommerce differently
LONDON – Understanding the consumer and how she interacts with a product across different platforms is crucial to providing services worthy of a luxury brand, according to an executive from Vertu at Luxury Interactive Europe 2015 on Oct. 28.
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Mercedes-Benz reveals revolutionary hangout on wheels
German automaker Mercedes-Benz is looking beyond the millennial market with its “mobile club lounge.”
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Mobile search practices evolve in Mobilegeddon’s aftermath: report
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
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Photos from Luxury Interactive Europe 2015
For three days, luxury executives gathered in London for Luxury Interactive Europe 2015.
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Lanvin, Jaguar, Breeders’ Cup and Chanel – Live news
Luxury Daily’s live news from Oct. 29 – Lanvin dismissed Alber Elbaz due to directional tensions; Jaguar starts driver safety early with new program; Horseracing sees financial boost from American Pharoah’s success; Chanel casts a beauty spell in October newsletter.
Click here to read the entire article on Luxury Daily

Nordstrom, lobbying, L’Oreal and Pierre Bergé – News briefs
Today in luxury marketing – Olivia Palermo collaborates on collections for Nordstrom’s private label Chelsea28; Money well spent? Why fashion companies spend big on lobbying governments; L’Oreal Q3 sales miss forecasts, luxury sales growth slows; Pierre Bergé on luxury, Morocco and Hedi Slimane.
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TV ad spend losing holiday sparkle as audience habits evolve
Only half of U.S. marketers say TV will rank among their top five channels for advertising spending in three years’ time, according to a survey by professional services firm Bain & Company.
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