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Diet Coke’s Oscars campaign bubbles over with tweetable bingo board – Mobile Marketer

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February 24, 2015

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Diet Coke’s Oscars campaign bubbles over with tweetable bingo board
Diet Coke was one of the top brands that took advantage of social media buzz during Sunday night’s Academy Awards by offering viewers a tweetable red carpet bingo board to use during the ceremony, proving that interactive strategies receive the most positive attention on Twitter.
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Academy Awards organizers, broadcaster struggle with mobile, social
The organizers of the 87th Academy Awards as well as broadcaster ABC could learn a lesson from the consumer brands that piggybacked off the excitement surrounding the event with well-executed mobile and social strategies to improve what was otherwise a lackluster performance.
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Lysol’s native mobile ad sparkles on Huffington Post
In a reflection of mobile native advertising’s potential outside of Facebook, Reckitt Benckiser’s Lysol is running a native ad campaign on the Huffington Post news feed on mobile that delivers relevant content across several areas of interest for consumers, introduces a new product and features a wealth of engaging visuals as well as quizzes yet is easy to navigate on a small screen.
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Havas’ Plastic Mobile acquisition marks deeper move into mobile commerce
With its acquisition of Plastic Mobile, French-owned agency Havas Digital moves deeper into mobile commerce in Canada and North America, encompassing retail, loyalty, payments, coupons and in-store initiatives.
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