Bentley, Cartier strive to keep top-of-mind with app updates
Brands such as Cartier, Bentley and Hublot are realizing that the only way to keep themselves top-of-mind in the mobile space is to offer application updates with fresh content, features and interaction.
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Diane von Furstenberg beelines for customer interaction with online relaunch
Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.
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Fontainebleau targets upscale, on-the-go consumers via mobile presence
Fontainebleau Miami is targeting upscale hotel consumers with new commerce-enabled, cross-platform mobile applications and optimized site that allow guests to explore the property and its amenities.
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Only 14.7pc retailers inquire reasons for email opt-out
Approximately 14.7 percent of retailers inquire about why customers unsubscribe from email blasts, a sign that many brands are not really listening to their customers, according to a new study from Epsilon.
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Jason Wu, luxury executives and Anya Hindmarch – News briefs
Today in luxury marketing – Jason Wu’s wide Web; Luxury executive switcheroos; Gucci veteran James McArthur joins Anya Hindmarch.
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