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Dialogue brings single-click mobile payments to PayforitBy
British mobile payments company Dialogue Communications is advocating single-click mobile payments as a way to improve usability and increase revenue.
Dialogue will launch single-click mobile payments on Payforit, a payment platform used on all British WAP sites that allows consumers to pay for content, goods or services such as games, music and images at a value of up to $20 via their mobile phone. Mobile content, marketing and technology services provider AEI Mobile has used Dialogue’s platform for mobile ticketing, although it has not deployed one-click yet.
“As a result of feedback on the initial Payforit system, Dialogue looked to create Payforit single-click and made a proposal to carriers in March,” said Guiom Peersman, marketing director for Dialogue, Sheffield, England.
“The strategy behind this was to provide single-click purchases on the mobile Internet in line with those available on the Web to not only improve a user’s experience of Payforit but also encourage repeat purchases,” he said.
Payforit users have complained that having to go through the full payment cycle for every purchase is monotonous.
Dialogue‘s single-click solution allows customers to bypass the standard Payforit pages after going through the normal payment flow for their first purchase.
Amazon.com and iTunes both have single-click options for online payment, although single-click mobile payments are not currently offered in the United States.
Dialogue is looking into opportunities to launch similar mobile billing initiatives worldwide, in particular Australia, Asia-Pacific and Africa.
Dialogue claims to have been the first Accredited Payment Intermediary to go live with Payforit on mobile. it also claims it is the first to take Payforit online with its content providers in June.
Dialogue’s Application Portal supports mobile marketing, advertising, content management and mobile Internet site management, instant messaging and email. These are integrated with its messaging, location and payments transaction services.
Dialogue’s clients include wireless carriers and other corporations, local governments, media agencies and brands.
The company expects the single-click mobile payments service to be used by consumers to buy everything from CDs, DVDs, books and flowers to tickets and subscriptions.
“Single-click payments will have a huge impact from the consumer’s point of view, as it will improve their buying experience and is something they have demanded from a mobile payment solution,” Mr. Peersman said.
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