Is the luxury footwear industry recession-proof?
Saks Fifth Avenue has announced that it will be expanding its footwear offerings, but even though there is an obvious boost in marketing surrounding retailers’ footwear and shoe salons, this does not mean that the industry is completely recession-proof. Or does it?
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Ralph Lauren plans Japanese ecommerce expansion with email sign-ups
Fashion house Ralph Lauren will open ecommerce to Japanese consumers this fall via its first digital flagship store in the Asian market and is building its email list in anticipation.
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Cartier rolls out Tank timepiece with digital history display
French jeweler Cartier is pushing the history of its iconic Tank timepieces with a new video and Facebook experience beginning June 22 to raise awareness for the release of the new Tank Anglaise watch on the same day.
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Departures strengthens tablet presence via Black Book app
American Express Publishing’s Departures magazine is upping its presence on tablet devices via the Black Book to Go application that explores new travel, culinary and experiential destinations in the United States.
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XOJet targets affluents via concert partnership
Private aviation company XOJet is partnering with Jazz Aspen Snowmass to offer its private-air concierge access service, likely in an attempt to increase visibility in a younger market.
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Lamborghini shows V12 history via moving museum exhibit
Italian automaker Lamborghini is transferring its fleet of historic V12 models from the Lamborghini Museum, Bologna, to London this week to be shown in an outdoor moving exhibit.
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In-store strategies, Louis Vuitton, Lexus and Lamborghini – News briefs
Today in luxury marketing – Temples of luxury: How premium brands are using brick-and-mortar to maintain exclusivity; Louis Vuitton’s “Hangover” lawsuit dismissed; Lexus racing to reclaim No. 1 lets SUV discounts rise 60 percent.
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Social product showcases: Window displays in a Pinterest world
The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
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