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Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt – Mobile Marketer

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Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt
Delta Air Lines is upgrading its millennial-focused mobile engagement strategy with a location-based scavenger hunt on Snapchat that invites users to find its geofilters in various Los Angeles neighborhoods for a chance to win branded perks.
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General Mills, Yahoo target video-hungry millennials with live esports coverage
General Mills is the latest sponsor of Yahoo Esports Live, a new weekly live-streaming show covering the world of esports, underscoring live video’s ability to connect brands with younger consumers.
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Vogue Snapchat Discover channel premieres amidst NYFW
Condé Nast’s Vogue has made its fashionably late debut on Snapchat Discover with millennial-centric content to usher in new subscribers.
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