Customers can shop their favorite products while on the go. With the release of the iPhone application, Dell is showing that it is steadily ramping up its mobile commerce presence.

“We launched the Dell mobile app for iPhone,” said Brandon McGee, director of global mobile commerce at Dell, Austin, TX. “We use a variety of approaches to market to consumers such a coupon codes.”

Shopping on the go
The Dell app lets consumer shop for products including TVs, cameras and other electronic devices.

Customers can compare up to three choices side by side and read product reviews and ratings to see what others are saying.

Additionally, consumers can access support forums, videos and access advisor tool to receive instant Dell recommendations based on their lifestyle.

Users also have the option of choosing to check out or come back later to add more to their card.

The iPhone app lets consumers track their order status, manage their account and contact the company via a click-to-call feature.

Consumers can shop for products via the app

Past endeavors
Dell is no stranger to mobile.

Last year, a Dell executive at the Mobile Marketing Forum said that its laptops are the top sellers on its mobile commerce-enabled site (see story).

Recently, the company rolled out a dual-purpose shopping and support application that not only helps consumers find the products they need, but also expands the company’s reach in the mobile space.

Consumers can access the Dell Mobile App by typinghttp://www.dell.com/appdownload into any Android device browser. The app is also available for free download in Google’s Android Market (see story).

Via the new iPhone application, consumers can also text the keyword OFFER to the short code 335548 and receive exclusive savings to redeem via their iPhone app.

“We really rely on SMS at this point,” Mr. McGee said. “You have to make the messages relevant and give them value.”

Final Take
Brandon McGee, director of global mobile commerce at Dell