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Dealing with the mystery of ecommerce attribution – Luxury Daily

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October 20, 2014

Leading Hotels of the World's simplified site

Leading Hotels of the World’s simplified site

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Financially-confident consumers to increase holiday spending by 8.7pc: report
Holiday gifting in the United States is expected to reach $77.5 billion this season with online sales trumping in-store purchases, according to a new survey by Time Inc. and YouGov.
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Dealing with the mystery of ecommerce attribution
Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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Longchamp celebrates 20 years of Le Pliage
French apparel and accessories label Longchamp is honoring the Le Pliage handbag’s history over the past 20 years.
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Hong Kong consumer spends 4x more on apparel than US counterpart: report
Hong Kong is seeing a rise in ecommerce trends due to low government restrictions and because the region’s consumers are becoming more familiar with Western brands through travel, according to the “Hong Kong Country Report” by Borderfree.
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Robb Report shares trusted aviation knowledge in October issue
Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.
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Global online search for luxury hotels up 7.7pc
The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.
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Top 5 brand moments from last week
Oscar de la Renta found the right creative mind to take over his eponymous brand.
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