Hugo Boss launches largest digital campaign for 3D runway show
German fashion label Hugo Boss launched its largest digital campaign including augmented reality, print, Web, mobile and out-of-home components called New Dimension Beijing that revolves around a runway show for its Black collection set to live-stream in 3D next month.
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De Beers marries products, expert advice through first app launch
De Beers is stepping up to its competition through an application for the iPhone and iPad that serves as a wedding jewelry finder as well as a consultant on diamonds and the brand.
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Mandarin Oriental ups brand exclusivity with polo event alignment
Mandarin Oriental Hyde Park, London, is creating the illusion of exclusivity for the brand through a sponsorship of a polo tournament team and by playing host to an invitation-only preview event.
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Moët & Chandon leverages brand through key Kentucky Derby placement
LVMH-owned Champagne brand Moët & Chandon is flaunting the affluent lifestyle associated with the brand through a Kentucky Derby sponsorship that could allow it to secure key event and television placements.
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Four Seasons aims at female travelers through vacation package, women-only floor
The Four Seasons Hotel Cairo at The First Residence is focusing on affluent women travelers in its latest hotel package and multichannel marketing campaign to reach this well-traveled sector of luxury consumers.
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Jaguar, Ritz-Carlton tap ultra-affluent Private Clubs readership
Marketers including Jaguar, Ritz-Carlton and Porsche took out advertisements in Private Clubs magazine for maximum exposure to a group with an average net worth of $2.2 million.
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LVMH, Audi, Carolina Herrera and Prada – News briefs
Today in luxury marketing – LVMH sales rise but patterns in China shift; The edge goes to the women; Carolina Herrera shares her style; Audi buys Ducati to add luxury motorbikes to VW model lineup.
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6 steps to mobile landing page optimization
The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.
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