Jean Paul Gaultier charms and provokes in Brooklyn Museum multimedia exhibition
Soon after a stint in Stockholm, The Brooklyn Museum in New York is now host to the first international exhibition of French haute couture and ready-to-wear fashion designer Jean Paul Gaultier Oct. 25 through Feb. 23 that demonstrates the many inspirations that gird a luxury brand.
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De Beers features 2,000 diamonds via in-store bespoke iPad app
Jeweler De Beers unveiled an in-store iPad application that helps consumers create a customized engagement ring to promote its bespoke options.
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Alfred Dunhill tucks shoppable features into biathlon video
British menswear label Alfred Dunhill is nimbly weaving shoppable components into its latest “Portraits of Achievement” video installment that honors British biathlete Lee Jackson.
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Jaguar embraces British heritage with title sponsorship of BAFTA LA award gala
Jaguar North America is sponsoring the British Academy of Film and Television Arts Los Angeles awards Nov. 9 to ingratiate itself with Hollywood’s many prospective customers.
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Barneys touts craftsmanship with in-store artisan showcase
Department store Barneys New York strengthened its association with handcrafted and artisan-made merchandise sold in its stores through the retailer’s annual Artisan Day Oct. 26.
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Armani simplifies ecommerce with Web site redesign showing Pinterest influence
Italian fashion label Giorgio Armani is seeking to pull consumers to its ecommerce options with a new Web site that emphasizes simplicity.
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Rebecca Minkoff, Neiman Marcus, Lancel and Audi – News Briefs
Today in luxury marketing – Which label faces fines for its messy office?; Neiman Marcus buyout completed; Richemont’s Lancel: a risky bet on a struggling brand; Audi and Mercedes are playing chicken over ‘affordable luxury’ cars.
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Sport and the mobile marketing revolution
The venerable Mary Meeker’s Internet trends report recently pointed out a glaring discrepancy between attention/time spent by users on mobile versus the advertising spend marketers are dedicating to the medium.
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