Oscar de la Renta reinvents social commerce via brand-controlled product sharing
Oscar de la Renta is revamping its Facebook commerce strategy through the introduction of a new platform that allows consumers to share products with their friends, but the U.S. label controls exactly what they say.
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De Beers, Clarisonic engage brides-to-be via watermarked ads
Marketers including De Beers and Clarisonic are using watermarked print advertisements in the May issue of Brides magazine to allow brides-to-be access to mobile-optimized content and the opportunity to participate in a contest based on the title’s re-launch.
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Asprey, The Langham celebrate milestone via Diamond Jubilee high tea
The Langham hotel and Asprey are using their British heritage to celebrate the Queen’s Diamond Jubilee with a special high tea with pastries inspired by the jeweler’s collections.
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Automakers make up 54pc Chinese Internet searches: study
German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.’s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.
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Audi boosts sponsorship savvy via polo series
German automaker Audi is looking to increase its customer base through the sponsorship of a new series of Polo Internationals called the Audi International Polo Series that will be taking place at different venues across Britain this summer.
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Four Seasons positions gift cards as ideal Mother’s Day gift
The Four Seasons Hotels & Resorts is focusing on gift cards in its latest email campaign targeting past guests who are likely in search of Mother’s Day gift ideas.
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Hugo Boss, Bulgari, luxury homes and travel trends – News briefs
Today in luxury marketing – Hugo Boss first-quarter profit rises on gain in retail sales; Bulgari adding to Jasmin Noir fragrance family; Hamptons home prices rise as luxury properties lure buyers; 8 luxury travel trends for summer 2012.
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Agencies need to get over their fear of mobile marketing
It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.
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