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De Beers captures women’s brilliance in user-generated content app – Luxury Daily

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October 19, 2015

Behind-the-scenes with Karen Mok

Behind-the-scenes with Karen Mok

Louis Vuitton emphasizes importance of journey over destination for cruise ads
French apparel and accessories brand Louis Vuitton is hitting the desert highway on a quest for “freedom and adventure” in its cruise 2016 campaign.
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Unequal prices drive EMEA and APAC consumers overseas: L2
A lack of pricing transparency is driving foreign consumers to the gray market, according to a new report from L2.
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De Beers captures women’s brilliance in user-generated content app
British jeweler De Beers has added a consumer-generated content aspect to its “Moments in Light” campaign to celebrate talented women.
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Karl Lagerfeld shares photographic vision in Parisian exhibit
Fashion designer Karl Lagerfeld is offering an inside view of his photographic eye with an exhibit at Pinacothèque de Paris.
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High-end spirits category flourishing due to “sensploration” culture
As interest in craft cocktails continues to grow, spirits brands will need to implement “sensploration” tactics to remain competitive in a crowded space.
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Gilt exec: Accessories and jewelry are heavy-hitting items on mobile
RANCHO MIRAGE, CA – A Gilt executive at the Mobile Shopping Summit 2015 revealed that consumers have no problem purchasing items such as Hermès handbags on mobile, suggesting that accessories and jewelry are better suited to mcommerce than ready-to-wear apparel.
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Ritz-Carlton turns New York into a winter wonderland for guests
The Ritz-Carlton New York, Central Park, is hoping to prove to its patrons that it really is “the most wonderful time of the year.”
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Luxury automakers ahead in race for driverless cars:report
German automakers BMW and Audi are among the leaders in strategy and execution in autonomous cars, with Tesla and Jaguar a bit further behind, according to a new report by Navigant Research.
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Top 5 brand moments from last week
It was a creative and star-studded week all through luxury.
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Galeries Lafayette, Peninsula, Hublot and Yoox – Live news
Luxury Daily’s live news updates from Oct. 16 – Galeries Lafayette expands outlet store footprint in France; Peninsula Hong Kong inspires Midwestern bookings via Chicago tribute; Hublot fetes Chengdu store opening through panda art project; Yoox courts Russian consumers with UGC campaign.
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Harrods, Kering, luxury alcohol and Aston Martin – News briefs
Today in luxury marketing – Harrods calls on UK to ease visa policy for Chinese tourists; Roberto Vedovotto charged with insider trading; Sales of luxury alcohol rising again in China; Hit by recall, Aston Martin’s losses triple in 2014.
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Learning at the intersection of gaming, video and the cloud
There are a number of leading trends that all marketers need to start paying attention to, including consumers’ desire to access content such as video and games across any device, to virtually look over each other’s shoulder while participating in virtual or physical activities, and their desire to participate and contribute to the evolution of a product, try before buying and so much more.
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