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David Yurman uses foursquare to promote Summer in the City collection – Luxury Daily

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August 10, 2011

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Luxury brands use museum notoriety for quality assurance, history display
Luxury brands such as Alexander McQueen, Louis Vuitton and Ralph Lauren have started to place their products not only in stores, but in museums as a way to further story-telling and align with quality.
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Louis Vuitton lets consumers behind-the-scenes with curated video footage
French fashion label Louis Vuitton has added to its Fall/Winter 2011 campaign with a new behind-the-scenes video that explains the inspiration underpinning the photo shoot.
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How far is too far with brand and line extensions?
To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?
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David Yurman uses foursquare to promote Summer in the City collection
Jewelry designer David Yurman is the latest luxury brand to use FourSquare to interact with New York consumers as they check-in and out of famous landmarks to promote its Summer in the City collection.
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Luxury markets likely to retain resilience through stock fluctuation: experts
Despite worry from investors following the Federal Reserve’s announcement yesterday that did not include plans to cut interest rates further or advance economic growth, experts have reason to believe that the luxury industry will remain generally recession-proof.
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Prabal Gurung, Carine Roitfeld, Barneys and Eres – News briefs
Today in luxury marketing – Prabal Gurung’s Web-only campaign; Carine Roitfeld for Barneys fall campaign; Textiles key to national export initiative.
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How gamification can drive levels of consumer engagement
Gamification in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.
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