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Dallas Fort Worth International Airport taps mobile to reward travelers

August 5, 2011

Dallas Fort Worth International Airport is letting travelers access special concession deals and discounts offered from companies such as Starbucks, Auntie Anne’s Pretzels and Brookstone within a few yards of their location.

The company launched a new service that integrates foursquare and Facebook Places. Consumers who check-in via the social networks at any of DFW’s five passenger terminals will have access to special deals.

Located halfway between the cities of Dallas and Fort Worth, Texas, DFW International Airport offers nearly 1,750 flights per day and serving 57 million passengers a year.  

How it works
At launch, DFW passengers can redeem offers at 85 different concessions locations, including Starbucks, Auntie Anne’s Pretzels, Brookstone, Hudson News and Reata Grill.

The mobile program works on any smartphone platform that is supported by foursquare and Facebook, including Apple iOS, BlackBerry, Android and Palm.

According to the company’s recent survey, 84 percent of airport passengers use smartphones, and 36 percent of those smartphone users are using location-based social networking apps to check-in at certain locations.

To get the word out about its new mobile social networking effort, DFW has rolled out an advertising campaign in the terminals promoting mobile check-ins at its shops, restaurants and service providers.

Travelers can see the ad campaign throughout the terminals with the use of static ads including banners and wall clings, flight information display monitors, lighted dioramas and window clings.

Additionally, the company is letting travelers view a campaign video, which will be broadcast on all airport television monitors in public spaces.

To continue spreading the word of its new mobile service, DFW Airport will also send brand ambassadors into the terminals for the next several weeks to promote awareness of the mobile app integration program.

The brand ambassadors will provide passengers with handouts, giveaways and live demonstrations of how to take advantage of the deals.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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