Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile
The Dallas Cowboys’ home, AT&T Stadium, is enhancing the in-stadium experience for visitors with a mobile application that guides them to seats, concession stands and bathrooms and even lets them post photos to a 130-foot LED display screen.
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Bebe offers diamonds in exchange for user submissions sporting its denim styles
Fashion label bebe is seeking to entice fans with $20,000 worth of diamond jewelry in a contest requesting user-submitted photos of consumers wearing its denim styles.
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Retailers must streamline mobile shopping with easy checkout: report
Retailers must meet the needs of task-oriented mobile shoppers by streamlining the shopping experience with easy checkout, more user-friendly search/navigation systems and supporting the decision-making process with timely and pertinent information, according to the e-tailing group’s annual mobile shopping report.
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Urbanspoon adds top chef recommendations to bolster mobile restaurant search
Restaurant and food discovery application Urbanspoon has integrated Chefs Feed, a dining guide powered by the recommendations of the world’s top chefs, to fortify mobile’s role in restaurant searches as an influential path-to-purchase catalyst.
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RunKeeper seeks to monetize its users while rewarding them
Mobile fitness application RunKeeper is partnering with marketing platform Kiip in an effort to monetize its loyal base of users in a way that coincides with its mission to promote healthy living.
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