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CVS launches new mobile pharmacy

October 26, 2009

CVS mobile

CVS mobile

CVS, a retail pharmacy chain in America, has built a mobile site to reach on-the-go consumers.

At, consumers can handle many of their prescription-medicine needs. CVS customers can also enter their ZIP code to find the closest pharmacy location and get driving directions and maps.

“The launch of mobile makes it easier than ever for our customers to manage their prescriptions or find a CVS/pharmacy from any location, at any time,” said Helena Foulkes, chief marketing officer of CVS Caremark, Woonsocket, RI.

“With so many Americans using smartphones and Web-enabled mobile devices these days, it is important for CVS/pharmacy to enhance the pharmacy experience for our customers on-the-go,” she said.

CVS is the retail division of CVS Caremark Corp.’s mobile site lets consumers refill or transfer prescriptions with a few clicks.

Consumers also get access to detailed pharmaceutical information with a site feature called Drug Information Center. In the Drug Information Center part of the site, consumers can get details about medication management, instructions for use, dosage information, side effects and other relevant safety warnings.

Additionally, consumers can view their prescription history on the WAP site.

The site also features a link to the full HTML CVS site.

cvs2The pharmacy aspect of the site requires a account, but if a consumer does not have one, registration can be done at the WAP site. While registering, consumers are given the option to sign up for special offers.

Usablenet powers the CVS/pharmacy mobile site.

“CVS recognized that mobile extends the value of their main Web site, where they can refill prescriptions from the pharmacy and view drug information,” said Jason Taylor, vice president of mobile products at Usablenet, New York.

“Customers are already trying to access this functionality on their phones, but are usually met with an unsuccessful experience, which is why CVS made the business decision to go mobile,” he said.

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Chirs Harnick is editorial assistant on Mobile Commerce Daily and Mobile Marketer. Reach him at

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