Current retail technology and consumer behavior not yet in sync: report
Retailers are currently in the investment and adoption phase of the future of retail, a plateau on which practices and consumer behavior have yet to catch up with technology, according to a report by Walker Sands.
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Dior pays tribute to irreverent heroes in Eau Savage film
French fashion house Dior is highlighting the appeal of the men who have worn its Eau Sauvage fragrance over the years in a cheeky manner.
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Increased spontaneous and offseason vacations propel travel growth: report
International tourism will grow 4.3 percent in 2016, with demand highest in Asia and North America, according to a Positive Luxury study on the state of travel.
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Aston Martin moves beyond automobiles to showcase the Art of Living
British automaker Aston Martin is diversifying its brand by highlighting the Art of Living.
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W magazine’s June/July ad pages 90pc luxury brands
Brands such as Chanel and Gucci showed how their offerings fit into W magazine’s coverage of “the people, the places, the parties” found in the June/July issue.
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How brands can conquer Apple Watch retailing via coupons, loyalty
Although the art of purchasing via Apple Watch applications has not yet reached its zenith – with 24 percent of consumers wary of making impulse buys on the wearable – retailers can fuel sales by offering in-store shoppers easy access to coupons and loyalty programs, according to a GPShopper report.
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Top 5 brand moments from last week
The rapidly evolving marketing ecosystem has enhanced brands’ options to make a statement.
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Comité Colbert, Cunard, Mercedes and soccer – Live news
Luxury Daily’s live news from June 10 – Comité Colbert chooses Hermès exec as chairman; Cunard pairs with Aspinal of London on co-branded collection; Mercedes-Benz boasts top dealer service satisfaction among premium automakers; Luxury gets into the game with UEFA Euro 2016 efforts.
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Gucci, Moschino, Burberry and men’s fashion – News briefs
Today in luxury marketing – Gucci’s British love affair continues; Anna Cleveland talks Moschino campaign; Burberry COO Smith to leave, heaping pressure on CEO Bailey; Men’s fashion hits $20B worth ahead of London Collections Men showcase.
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Blueprint for profitable luxury collaborations and partnerships: Part I
A decade ago if you asked 100 luxury brands in a room for a show of hands as to how many had engaged in a strategic partnership or collaboration with a kindred-spirit luxury brand, you would be lucky to see five hands raised.
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4 steps to maximize app marketing
Nielsen estimates that the average person now spends 30 hours per month using apps.
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