Dolce & Gabbana eyes aspirationals through vintage social video
Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear collection.
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Fairmont Hotels brands first credit card for awareness, loyalty
Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards while traveling and staying at branded properties.
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Dior flaunts jewelry, fashion history with slipcase set
French fashion label Christian Dior is showing off the history of its jewelry, fashion and perfume collections through a three-book slipcase set published by Assouline.
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Crystal Cruises expands rebranding campaign via photo-sharing app
Crystal Cruises released its first smartphone application that enables travelers to share photos via social media, email and traditional mail as part of its multichannel rebranding effort.
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Starwood, Mercedes AMG Petronas partner for members-only Grand Prix package
Starwood Hotels & Resorts is partnering with the Mercedes AMG Petronas Formula One racing team to position its properties as premiere accommodations for Grand Prix race attendees and offer members-only travel packages.
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26 North Yachts uses video, podcasts for site relaunch
Yacht brokerage firm 26 North Yachts is leveraging its newly-relaunched Web site that provides information on more than 80 yacht manufacturers with video reviews and comparisons.
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Hugo Boss, Chinese economy, automakers and European stocks – News briefs
Today in luxury marketing – European stocks bounce back; Gwyneth Paltrow new face of Boss scent; Why China might not save luxury retail if Europe slows; Luxury brands still lagging in U.S. auto-sales recovery.
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QR codes in the in-store and catalog environments
As the technology revolution continues to grow at rapid speed, brands have started to look for unique ways to engage with their loyal customers on a personal level, especially while in-store and on the go.
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