Marc Jacobs aims for online sales with fragrance push
Marc Jacobs is marketing a new fragrance line called Dot through ads on The New York Times Web site that links to the fashion label’s ecommerce site.
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Crystal Cruises bridges mobile, print via watermarked ads
Crystal Cruises is bridging the gap between old- and new-world technology via a print advertisement that uses mobile application Aurasma to bring the static ad to life.
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Swarovski makes spectacle with user-curated art display
Precision-cut crystal maker Swarovski is enticing foot traffic in its London stores with an in-store art exhibit designed with contributions from the brand’s social media fans to capitalize on the attention the city is receiving due to the 2012 Olympics.
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Calls-to-action imperative for mail-triggered luxury purchases
For luxury brands, direct mail pieces must work to create a call to action to incentivize purchase in-store or online, but must do so in a way that does not dilute the marketer’s message.
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Fairmont strengthens consumer list via quiz, contest
Fairmont Hotels & Resorts is asking consumers to take a quiz that reveals their travel personalities for the chance to win a hotel package, giving the brand an opportunity to add contact information to its list.
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August fashion magazine ad variety indicative of booming luxury spend
The wide variety of ads in the summer issues of luxury-focused publications spanning apparel, fragrance and high-end jewelry indicate that luxury consumers are ready and willing to spend on big-ticket items.
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Michael Kors, Asian markets, Lanvin and Louis Vuitton – News briefs
Today in luxury marketing – Luxury beats tech as Kors tops IPO ranking; Asia’s lap of luxury looks short of puff; Lanvin to open men’s store in New York; Louis Vuitton lures China’s super-rich with custom leather art.
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How a narrow marketing focus undid BlackBerry’s consumer appeal
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
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