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Crutchfield sees 33.7pc jump in conversion rates via PayPal integration

June 13, 2011

Electronics retailer Crutchfield saw a 33.7 percent jump in conversion rates when it offered consumers PayPal as a method of payment on its mobile site versus not offering it.

Additionally, the company saw that 65 percent of PayPal mobile customers are new to Crutchfield. According to the company, the PayPal implementation is evidence that a fast and easy checkout is an integral part of the mobile shopping experience.

“Much like the early ‘90s laid the groundwork for the ecommerce explosion, the next few years will be critical for mobile payments – businesses need to have a strategic mobile presence to be competitive and enable their customers to shop as they wish,” said Stephen Strauss, senior manager of mobile solutions at PayPal, San Francisco.

“PayPal launched Mobile Express Checkout last year so that retailers could give their mobile shoppers the best possible checkout experience,” he said. “With Mobile Express Checkout, customers can securely pay in just two clicks and don’t have to go through the cumbersome process of entering lengthy credit card and shipping information on their mobile devices.

“It’s a great customer experience and drives higher conversion on mobile sites.”

PayPal integration
Crutchfield saw that when it integrated the PayPal feature on its mobile site, there was an immediate impact on its sales.

Not only were they getting their loyal and repeat customers, but the company was attracting new consumers.

In the A/B testing conducted by Crutchfield, the company saw some great results that revealed how the product helped grow its mobile business.

Consumers can check out using PayPal’s mobile checkout service

In addition to Crutchfield, 1-800-Flowers also integrated a PayPal feature into its mobile site.

“We first announced the initial rollout of Mobile Express Checkout back in July of 2010 and then announced its general availability in October at PayPal X Innovate 2010, our annual developer conference,” Mr. Strauss said.

“Since launching, numerous large retailers such as Starbucks, 1-800-Flowers, and have signed on in order to take advantage of the mobile channel,” he said.

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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