Marketers use mobile crowdsourcing to supercharge apps
Brands such as 7-Eleven are increasingly looking to leverage in-application reviews and feedback as a way to create stronger consumer-focused apps in the next iteration of their mobile strategies.
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Android’s smartphone app revenues gain on iOS: report
Android’s smartphone mobile application revenues are expected to double this year, reaching almost $6.8 billion, according to new data from ABI Research.
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American Family Insurance bets on voice recognition with brand-building app
American Family Insurance has launched a new mobile application as part of a campaign that encourages consumers to dream big while protecting their life and financial assets.
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Ad Council boosts chronic absenteeism campaign with SMS tracker
The Ad Council and United States Army have teamed up for a new public service campaign that leverages SMS to help parents chart the impact of their children’s school absences on academic success.
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Hawaiian Airlines enhances in-flight entertainment via personal tablets
Hawaiian Airlines has announced that it will offer iPad minis on all of its wide-body Boeing 767-300 airplanes in order to provide better in-flight entertainment for travelers.
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