Crest freshens mobile coupons with YouTube star partnership
Procter & Gamble is pairing the lure of a YouTube star with mobile coupons, laying down a clear path from content consumption to product purchase for Crest Pro-Health Advanced Mouthwash.
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Deadpool weaves united message through millennial-centric social platforms
Film studio 20th Century Fox has taken an assertive promotional approach for its new superhero film, catering to millennial viewers likely to be interested by creating a cohesive brand message across multiple mobile platforms.
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Mobile marketing week in review: Broadening reach and oldies but goodies
As mobile advertising continues to grow, big brands are also looking for ways to deliver a mass appeal on mobile, a growing trend that was apparent last week for Super Bowl and from 20th Century Fox. At the same time, branded hashtags and banner ads showed their staying power. For the full analysis, watch this video.
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Golf Digest tees up mobile with vertical video series
Condé Nast sports magazine Golf Digest is modernizing its content by launching a new mobile-first vertical video series, bringing tips to on-the-go users through well-known professionals.
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