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Crate & Barrel 3D mobile app amplifies shopping experience

June 6, 2013

Crate & Barrel is letting consumers transform and redesign any room in their home via its new 3D mobile application.

The app was created in collaboration with NedSense Loft, a technology design firm and developed in partnership with Branding Brand. The iPad app is available for free download in Apple’s App Store.

“Customers have responded positively to the program since we launched in stores last year,” said John Seebeck, vice president of ecommerce at Crate & Barrel.

“More than 24,000 rooms have been created by customers with a furniture associate and 8,000 by web users at home,” he said.

How it works
Via the Crate & Barrel 3D iPad app, consumers can input their room measurements and are able to transform a digital photo of their own space into a 3D virtual room.

Users can select from more than 3,000 3D models of Crate and Barrel items, alter fabric and colors, and pair them with current furniture and accessories. According to the company, this ensures consumers that the products will work together before purchasing.

Through the app, consumers can browse product photos, details and upholstery options, as well as share their favorite picks with family and friends via email, Facebook and Twitter.

The app also lets consumers add items to their shopping cart and checkout.

Past efforts
Crate & Barrel is no stranger to mobile.

In 2011, the company offered consumers a chance to win a $500 gift card via a QR code featured on its fall catalog (see story).

Most recently, Crate and Barrel added a new mobile application to its repertoire that aimed to increase the company’s in-store traffic, as well as accommodate consumers who are looking to manage their wedding and gift registry (see story).

“Today, we are thrilled to launch our first tablet app, which combines this unique functionality with the interaction and usability of an iPad,” Mr. Seebeck said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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