Cracker Jack brings iconic prizes to mobile via gamified twist
Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its famed “prize inside” packaging by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.
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Kardashians’ Easter egg Snapchat geofilters build on season 12 excitement
E! Network is rewarding super fans of reality series Keeping Up with the Kardashians with a series of Snapchat geofilters featured exclusively at locations related to the show, boosting excitement for the new season.
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Mobile marketing week in review: Video best practices
What is the secret to mobile videos that grab attention and drive a desirable return on investment? Best practices are becoming clearer as brands and media companies double down. Watch this video for the full analysis.
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Comedy Central’s Broad City fast-forwards audience engagement via GIF keyboard
In a reflection of the latest trend surrounding messaging platforms, Comedy Central’s Broad City is enabling viewers to download a mobile keyboard featuring GIFs of the show’s outgoing cast, driving excitement among audiences even after episodes air.
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