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CPG brands piggyback on third-party apps for mobile boost – Mobile Marketer

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September 16, 2013

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CPG brands piggyback on third-party apps for mobile boost 
While consumer-packaged-goods brands are moving slowing when it comes to leveraging mobile to directly connect with customers, many view third-party applications as an easy way to establish a mobile footprint quickly.
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52pc of real estate search impressions come from mobile: study
The real estate industry continues to benefit from mobile searches for queries at a local level, according to a new study from The Search Agency.
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Pop Secret taps mobile game to benefit Learn for Education
Pop Secret has released a mobile game called Poptopia that lets consumers earn Labels for Education points for their schools to redeem free products such as pens and yogurt.
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Philadelphia Eagles score big with stadium-wide Wi-Fi, app upgrades
The Philadelphia Eagles are enhancing the game experience for fans by providing stadium-wide free Wi-Fi and new application features.
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Pictures from Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013
Mobile Marketer presented its Mobile Marketing Summit: Holiday Focus 2013 conference on Thursday, Sept. 12 in New York. Here are some pictures from the event.
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