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Covergirl’s conversational tweets deliver instant access to exclusive content – Mobile Marketer

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February 17, 2016

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Covergirl’s conversational tweets deliver instant access to exclusive content
Procter & Gamble’s Covergirl made use of Twitter’s new conversational ads during the Grammys, prompting fans of singer and actress Zendaya to share a tweet for exclusive information on her makeup look.
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New York Times expands mobile wallet opportunities for podcast series
The New York Times’ interpretation of mobile wallet use is allowing fans to add a pass for its new podcast series to receive reminders and exclusive content, including voicemails from celebrities.
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NBA speaks directly to fans through Facebook Live campaign
The National Basketball Association is leveraging Facebook’s live streaming feature, creating a direct connection between players and fans through Q&As and exclusive content.
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Zillow builds mobile-first video walkthroughs for smartphone-savvy homebuyers
Zillow is bringing a streamlined real estate experience to mobile in a bid to attract consumers searching for new homes, allowing them to undertake video walkthroughs prior to viewing the property in-person.
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