Could native apps disappear as HTML5 apps gain?
As the user experience for part native, part Web-based apps continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform app strategies.
Please click here to read the entire story on Mobile Marketer

Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Please click here to read the entire story on Mobile Marketer

Google tweaks ad formats to focus more on proximity, click-to-call
Google is redesigning its ad formats for Google Maps with features to help marketers more closely target their campaigns.
Please click here to read the entire story on Mobile Marketer

Does dismissal of Apple, Motorola suits have implications for other patent cases?
The judge hearing patent infringement claims by Apple and Motorola against each other has dismissed the case, finding that neither side proved damages were in order is entitled to an injunction barring the other from infringing its patents.
Please click here to read the entire story on Mobile Marketer

Southwest Airlines builds email database via mobile initiative
Southwest Airlines is aiming to bolster its email list of opted-in users with a mobile ad campaign that lets users sign up for weekly messages via their devices.
Please click here to read the entire story on Mobile Marketer

Universal Pictures relies on mobile advertising to drive new film awareness
Universal Pictures is using mobile advertising to help promote its new “Savages” film and get movie-goers hyped up about it.
Please click here to read the entire story on Mobile Marketer

5 secrets of successful mobile app developers
Mobile application developers have never had it better – or worse.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free