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Costco plunges further in mcommerce with iPhone, Android app

July 19, 2012

Costco is making a bigger push into mobile with a new iPhone and Android application that lets consumers shop its inventory.

The company worked with Branding Brand on the mobile initiative. The app is available for free download in Apple’s App Store and Google Play.

“Consumer expectations are always evolving, and we are proud to work with clients who recognize this,” said Chris Mason, cofounder/CEO of Branding Brand.

Mobile shopping
Through the Costco mobile app, members can shop, refill and check prescriptions, as well as find the nearest locations.

Consumers can also shop the company’s expanded selection of items, which are not found at their local warehouse and get them delivered to their door.

Using the app, customers can also locate the nearest Costco warehouse and filter their search for specific departments such as gas or pharmacy.

Users can also upload photos straight from their phone to the Costco Photo Center, as well as share, format and order prints for pickup.

Additionally, the Costco mobile app lets consumers refill and check the status of their pharmacy prescriptions.

Consumers who are not members can join Costco via the app or renew their membership.

Building up hype
Costco has been ramping up its mobile efforts in the past few years.

In 2010, the retailer launched a mobile commerce-enabled site, which it hoped would serve as an additional revenue stream.

Consumers can access the mobile site by entering on their smartphone browser.

The site places a great emphasis on the role of search, with the functionality displayed front and center (see story).

“These new apps increase convenience by providing a bridge between online and offline worlds,” Mr. Mason said.

“Although tasks like refilling prescriptions, printing photos, and creating shopping lists can now begin on mobile, they still end in store,” he said.

Final Take

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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