Gucci pushes 1953 horsebit loafer collection via cross-channel marketing
Italian fashion house Gucci is celebrating the 60th anniversary of its signature horsebit loafers through a cross-channel campaign that includes store window displays, print advertisements, a Facebook application and a social video.
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Saks reaffirms editorial perspective via site redesign
Department store chain Saks Fifth Avenue redesigned its Web site to be more image- and editorial-focused and make online shopping easier for its customers.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Rolls-Royce fetes highly-anticipated Wraith via Geneva Motor Show reveal
Rolls-Royce Motor Cars unveiled the much-hyped Wraith model March 5 via a press conference at its Geneva Motor Show stand and corresponding digital promotions.
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Dior, Prada gain most post-Oscar buzz among China’s digital consumers: report
Christian Dior and Prada were the top two brands being discussed on Chinese social media site Sina Weibo Feb. 24 after the 85th Annual Academy Awards, according to a new report by the Digital Luxury Group.
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Chanel, Hermès target stylish jetsetters via March/April Departures
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
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Corcoran eyes potential buyers via property-focused mobile ads
The Corcoran Group is showcasing its luxury properties to lure readers and potential real estate buyers who are using the New York Times mobile application.
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Burberry, Gucci, Barneys and European automakers – News briefs
Today in luxury marketing – Burberry signs lease for Beverly Hills flagship; Gucci’s new eco-ethical leather handbags come with “passports” detailing cow’s life; Barneys is slowly eliminating Co-Op stores; European luxury car makers party like it is 1999.
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The missing link in QR code and Facebook marketing
Without a means of bridging the divide between QR codes and social media, marketers will not reach their true target audience.
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