Dior intros Addict line with all-encompassing social media sell
Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.
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Bottega Veneta aims at affluent travelers in multichannel efforts
Italian fashion house Bottega Veneta is using multichannel efforts that include a short film, email and catalog to push its luggage and monogramming service during the summer travel season.
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Harrods gets ahead of the holiday game with designer Disney window display
Harrods is partnering with Disney to create this year’s Christmas window display that will show designer dresses inspired by princess characters as well as house a dedicated in-store shopping section.
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Lazare rebrands through nationwide multichannel campaign
Lazare Kaplan Intl. is looking to highlight its legacy through a new multichannel rebranding campaign called Lazare 2012 that spans mobile, digital, in-store and print efforts for its new bridal collection.
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Corcoran taps New York Times readership for app push
Corcoran is increasing visibility and focusing on affluent consumers through a banner advertisement in The New York Times iPhone application that points to the high-end real estate brokerage’s application.
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Land Rover reinforces off-roading abilities via Facebook initiative
Land Rover North America is reinforcing that its vehicles are meant for on-and off-road traveling by offering its consumers adventure advice via Facebook throughout the month of June.
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Prada, Louis Vuitton, YSL and Mandarin Oriental – News briefs
Today in luxury marketing – Prada net doubles, warns of increasing risks; Louis Vuitton so last season for China’s super chic; Jessica Chastain named YSL scent face; Mandarin Oriental targets second-tier China.
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Brands move closer to luxury customers with online video
In many ways, marketing and selling luxury goods is similar to marketing and selling other consumer brands, with a few important caveats.
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