Creative, relevant email marketing to drive post-holiday luxury purchases
Luxury marketers that are looking to drive post-holiday sales through email campaigns should turn to creative tactics rather than a hard product push reminiscent of December’s gift-centric messaging.
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Armani boasts spring/summer collection via narrative social video
Italian fashion house Georgio Armani is boasting its Emporio Armani spring/summer 2013 collection through a warm-weather themed narrative video.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Corcoran entices clicks to new mobile site via New York Times ad
The Corcoran Group is targeting affluent readers of The New York Times through a banner advertisement in its iPhone application that leads to the high-end real estate firm’s new mobile site.
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Cartier, Porsche secure real estate in Robb Report’s luxury preview issue
Breguet, Chanel, Porsche, The Plaza, Hermès, Cartier and other luxury advertisers are taking up real estate in the January issue of Robb Report which previews 14 exclusive new ideas from brands such as McLaren, Jaguar, Learjet and The Peninsula Hotels.
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Why the mobile wallet will reign in 2013
Technologies such as Google Wallet and Apple’s Passbook are replacing traditional forms of payment. With consumers increasingly becoming more comfortable making purchases both big and small, there is no doubt the mobile wallet will make an even greater splash this year.
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Richemont, Mercedes, Audi and fiscal cliff – News briefs
Today in luxury marketing – Richemont brands win counterfeit judgment; Daimler rises on report China wealth fund may buy stake; Audi takes on Google with permit to test self-driving car in Nevada; How the new higher tax rates will affect luxury housing.
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Rise of point-to-point delivery and why Amazon is right to be worried
Beyond the product itself, the delivery experience is the single greatest influencer as to whether a customer will shop more or less with a retailer in the future.
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