Lexus online US Open campaign to see 100M impressions
Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.
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How luxury brands can get ecommerce action from deep-pocketed baby boomers
Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.
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Burberry revamps beauty campaign via multichannel efforts
Fashion house Burberry is pushing its beauty products in a new multichannel campaign featuring three British models as well as a new interactive experience on its ecommerce site.
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Land Rover shows off-roading power via European tour support
Land Rover is getting some traction on the Web with its involvement in the Pushing the Limits team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date.
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Mandarin Oriental, St. Regis amenities highlighted via hotel-specific packages
Members-only travel network Virtuoso is toting packages from the Armani Hotel Milano, Castello di Casole, Mandarin Oriental in Paris and The St. Regis Bal Harbour to entice affluent foodies.
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Cora tries for mcommerce via bar code scans
Diamond company Cora Intl. is aiming for mobile commerce transactions in post-scan opportunities from a customized 2D bar code found in Robb Report’s Best of the Best issue.
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Menswear growth, Vertu, high-end real estate tips and Art Basel – News briefs
Today in luxury marketing – Menswear’s growth to continue; Nokia sells Vertu to EQT; Luxury real estate experts share 5 tips for buying a multimillion dollar mansion; Large works and big changes at Art Basel.
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Making mobile advertising work – after the click
When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.
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